• Overview

• eReporting Solution

• Salesforce Solution

• What Can VisualSmart Do?
  • Category Management
  • Channel Analysis
  • Segmentation
  • Budgeting and Forecasting
  • Manufacturing and Production
  • Product Scorecard
  • Profit/Loss and Income
  • Sales Performance

• BI Consulting Services

• Case Studies

Customer segmentation analysis

Do you need answers to these kinds of questions to make informed decisions?

• What is the current distribution of customers by demographic?
• How has the age distribution within our customer base changed over the past 10 years?
• What is the distribution of customers by lifetime value?
• What percent of revenues are contributed by a given segment of customers?
• What are the revenue, profit and margin contributions by customer profile?
• Which segment of customers responded best to our recent email campaign?
• Which customer segment is our most profitable?
• Which campaign has been the most effective with segment X?
• Is there a trend in buying behavior by segment?

VisualSmart offers these real-time performance indicators as examples of decision support:

• Lifetime Value Score
• Profit Decline
• Campaign Response Rate
• Revenue per Customer
• Top 5 Customer Segments by Revenue
• Bottom 10% of Segments by Contribution
• Gross Margin per Customer
• Profit Margin per Segment
• Active Customers

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